By Shawn Henry 
Turns out, luxury cars aren’t just pricey to buy—they’re also the quickest to ditch. A fresh industry deep dive reveals that high-end rides are getting dumped at shocking rates, far outpacing their ordinary counterparts. While most folks plan to stick with their new wheels for years, some models vanish from driveways almost as fast as they arrive. On average, barely 3.6% of new cars change hands within the first year. But the worst offenders? They’re flipping like burgers on a greasy grill.
Crunching numbers from over 18.5 million sales between 2023 and 2024, researchers found luxury badges dominate the “one-and-done” list. Why? Could be remorse, crushing payments, or dealers playing fast and loose with loaner cars logged as sold. Whatever the reason, the stats don’t lie.
Land Rover’s Discovery Sport takes the dubious crown: a whopping 28.3% of owners bailed in under a year—almost eight times the norm. Porsche’s Macan wasn’t far behind at 22.2%, while Mercedes hogged the next three slots: the GLB (21.2%), CLA (20.4%), and GLA (16.7%). Range Rover’s Evoque and Discovery crawled in next, with the Mercedes C-Class and BMW 5 Series breathing down their necks. Jaguar’s F-PACE barely squeezed into the top ten at 13.3%. Guess shiny badges don’t guarantee long-term love.
But it’s not just the luxe crowd feeling fickle. Mini’s Clubman led the pleb category at 11.4%, trailed by the Mitsubishi Mirage G4 (8.6%) and Mazda’s CX-70 (7.2%). Even Toyota’s GR Corolla and Jeep’s Cherokee barely clung to their owners, barely clearing 6%.
Bottom line? With sticker shock squeezing wallets, buyers aren’t hesitating to cut ties fast. Whether it’s buyer’s remorse or brutal financing, the romance between driver and car is getting shorter than a TikTok trend.
https://www.motorbiscuit.com/study-which-new-cars-resold-most/
John