By Eve Nowell 
Ferrari will award record annual bonuses to thousands of its Italian employees after reporting higher revenue and operating profit in 2025, despite delivering slightly fewer vehicles than the previous year. The automaker shipped 13,640 cars to customers, falling 112 units short of its 2024 total. Even so, net revenues climbed 7 percent to €7.1 billion, while operating profit rose 12 percent to €2.1 billion.
The company’s financial performance triggered what Ferrari calls a competitive annual award for its workforce in Italy. During the company’s fourth-quarter earnings call, CEO Benedetto Vigna confirmed that eligible employees could receive up to €14,900, or nearly $18,000 at current exchange rates. Approximately 5,000 people work for Ferrari in Italy. The bonus reflects the automaker’s focus on high-margin vehicles rather than overall production volume, a strategy that continues to drive profitability even when shipment totals fluctuate slightly year over year.
Ferrari’s outlook remains strong. According to company leadership, production for 2026 is already fully allocated, and order books are nearly filled for 2027. The automaker plans to introduce five new models this year, including its first fully electric vehicle, the Luce. By the end of 2030, Ferrari expects to launch a total of 20 new models as it expands and updates its lineup.
While the Luce marks Ferrari’s entry into the fully electric segment, the company expects combustion-powered vehicles to remain a significant part of its portfolio. By the end of the decade, Ferrari projects that 40 percent of its lineup will consist of pure internal combustion engine models, another 40 percent will be hybrids, and 20 percent will be fully electric vehicles. Company leadership has indicated that development of its V6, V8, and V12 engines will continue, with efforts focused on increasing performance while meeting emissions standards. Executives have also suggested that future engines could exceed current output benchmarks, including the F80’s 296 horsepower per liter from its V6.
Ferrari has not indicated any changes to its production strategy, and its order pipeline through 2027 remains largely secured.
https://www.motor1.com/news/787358/ferrari-workers-18000-dollar-bonus/
Shawn Henry