By Eve 
Rivian’s stock has absolutely cratered, plunging over 90% since its IPO heyday, and boy, does that sting. Remember 2020? The electric truck darling roared onto Wall Street at $78 a share, pocketed a cool $12 billion, and briefly flirted with a $170 share price—talk about a sugar high. Now? It’s limping along at a meager $13, a brutal reality check for a company once hyped as the next Tesla.
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Sure, revenue climbed 78% last quarter to $1.56 billion. But here’s the kicker: losses keep piling up. Rivian bled $1.16 billion in Q3 alone, nudging total 2025 losses toward a staggering $2.82 billion. And production? A drop in the bucket—just 10,720 vehicles rolled off the line last quarter. Compare that to the giants, and it’s like bringing a knife to a tank fight.
Then there’s the CEO’s golden parachute: a jaw-dropping $4.6 billion pay package reshaped because, surprise, earlier targets were downright laughable. Investors aren’t just grumbling; they’re furious.
All hopes now ride on the R2, a cheaper SUV debuting next year at $45K—half the price of Rivian’s current lineup. Smart pivot? Maybe. But the battleground’s a bloodbath. Tesla’s Model Y, Ford’s Mach-E, Hyundai’s Ioniq 5—they’ve got scale, cash, and fanbases Rivian can only dream of. Ford’s even dangling 0% financing. Game on.
Can Rivian claw its way back? Doubters say the R2’s a Hail Mary for a company already on the ropes. With shares in freefall and losses mounting, the road ahead looks downright treacherous. Buckle up.
Shawn Henry