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Advertising & Partnerships
Reach the Readers Who Live for Cars
The Auto Wire connects your brand with the most passionate automotive enthusiasts on the internet — car buyers, gearheads, collectors, and racing fans who are always in-market.
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Our Audience
Passionate Buyers, Not Casual Browsers
Car Buyers & Enthusiasts
Actively researching purchases, comparing models, and spending real money on their passion for cars.
Racing Fans
NASCAR, Formula 1, IndyCar, and grassroots motorsports followers who track every move of the sport.
DIY Mechanics
Hands-on owners who buy tools, parts, and products to work on and upgrade their own vehicles.
Truck & Off-Road Enthusiasts
Buyers of lift kits, tires, accessories, and overlanding gear. High spending power and brand loyal.
Classic Car Collectors
Active buyers in auctions, restoration parts, insurance, and automotive memorabilia markets.
Active Purchasers
67% report buying an automotive product within the last 30 days. A high purchase-intent audience.
The Auto Wire delivered exactly the right audience for our campaign. The sponsored article drove more qualified traffic in one week than our paid search campaigns did in a month.— Automotive Brand Partner
Ideal For
Brands Like These
We’ve worked with brands across the automotive ecosystem — and we’re always looking for partners whose products our audience will genuinely love.