6 Oct 2026, Tue

Ford Pursues Technology To Track Pedestrians

Ford Wants To Track Every Step You Take
Get The Auto Wire in your inbox
Driving news, policy watch and the auto industry’s biggest moves. Free, no spam.

Road fatalities have become a major government focus now that pandemic concerns have faded. We saw this coming, but for many it’s still a surprise, or they haven’t noticed yet: Ford is reportedly developing technology aimed at tracking pedestrian movement.

Tracking technology raises significant privacy questions even when framed as a safety measure. The development reflects the broader trend of vehicles collecting ever more data, prompting concern about how such information might be used.

Comments are closed.