By John 
Jaguar’s hotly anticipated electric revolution just hit a speed bump. The iconic British carmaker dropped the news that its shiny new flagship EV won’t be rolling out this year after all. Originally slated for a big reveal by late 2025, the launch got pushed to next year, with production kicking off not long after.
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Let’s talk about the star of this show: the Type 00, a sleek four-door beast teased last winter at Art Basel Miami. This thing isn’t just a car; it’s Jaguar waving goodbye to gas guzzlers for good. Remember those plans to scrap every last combustion engine in their lineup? Yeah, they’re doubling down.
Price tag? A cool $130K to start, making it the most potent machine Jaguar’s ever built. They’re gunning for the luxury elite, taking on the heavy hitters in the performance EV game. But here’s the kicker: the design isn’t playing safe. Execs flat-out admit it’s meant to split opinions—love it or hate it, but you won’t ignore it.
After years of playing it too cautious, Jaguar’s swinging for the fences. Sure, the delay’s frustrating, but if they pull this off? It could be the shot in the arm the brand needs to shake off the “stale” rep and remind everyone why they used to turn heads. Bold? Unconventional? You bet. And maybe just what the doctor ordered.
Images via Jaguar
Shawn Henry