Jaguar has confirmed that its electric flagship, originally expected to launch by the end of 2025, will now debut in 2026, with production following shortly after. The iconic British automaker first teased the vehicle, known as the Type 00, at Art Basel Miami last winter.
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A Central Piece of Jaguar’s EV Transition
The Type 00 represents a key milestone in Jaguar’s broader plan to phase out combustion engines across its lineup entirely, positioning the four-door model as the brand’s electric flagship going forward.
Pricing and Positioning
The Type 00 is expected to start at approximately $130,000, making it the most powerful vehicle Jaguar has ever produced. The pricing places it in direct competition with other high-performance electric vehicles targeting luxury buyers. Jaguar executives have acknowledged that the car’s design is intentionally polarizing, aiming to generate strong reactions rather than blend in within the segment.
A Bolder Direction for the Brand
The delayed launch comes as Jaguar attempts to shed a reputation for playing it safe in recent years. If successful, the Type 00 could help reposition the brand as a bolder, more distinctive player in the luxury EV space, though the extended timeline means the brand will need to wait longer to demonstrate whether the strategy resonates with buyers.