By Eve Nowell 
Lamborghini has abandoned plans to launch its first all-electric production vehicle, opting instead to focus exclusively on plug-in hybrid models after demand for battery-powered supercars declined among its customer base.
The Italian manufacturer first unveiled its all-electric Lanzador concept in 2023, positioning it as a future addition to the brand’s lineup. That vehicle will no longer move forward into production. Chief Executive Stephan Winkelmann said demand for fully electric models among Lamborghini buyers has fallen sharply, making further investment in a dedicated EV financially unjustifiable. He indicated the Lanzador will be replaced by a plug-in hybrid model, and confirmed that by 2030 Lamborghini’s range will consist entirely of plug-in hybrids. The company also plans to continue producing internal combustion engine vehicles for as long as feasible.
Lamborghini, which is owned by Volkswagen through its Audi subsidiary, delivered a record 10,747 vehicles worldwide in 2025. The company reported that its recent financial performance was supported by strong customer response to its hybrid lineup. Europe remains its largest market, followed by the Americas and the Asia-Pacific region.
Sales growth has been driven by models including the Revuelto hybrid supercar, which starts at more than £450,000, and the plug-in hybrid version of the Urus SUV, priced from about £210,000. The hybrid Temerario, introduced last year with prices beginning above £260,000, completed the brand’s transition to offering hybrid variants across its entire lineup.
The move represents a shift from Lamborghini’s earlier electrification strategy. In 2021, the company announced plans to produce only hybrid electric supercars by 2024 and committed €1.5 billion toward hybrid and all-electric vehicle development. The company is now concentrating its future product strategy on plug-in hybrid performance models.
Lamborghini remains under Volkswagen Group ownership as it advances its revised powertrain plans.
Source
Shawn Henry