Lamborghini spent years teasing its first all-electric production car. Now it’s scrapping the project entirely, betting that plug-in hybrids — not batteries alone — are what its customers actually want.
Why the Lanzador Never Made It to Production
Lamborghini first unveiled the all-electric Lanzador concept back in 2023 as a future addition to its lineup, but that vehicle is no longer moving forward. CEO Stephan Winkelmann said demand for fully electric models among Lamborghini buyers has fallen sharply enough that further investment in a dedicated EV no longer makes financial sense. In its place, Lamborghini will bring a plug-in hybrid model instead, and by 2030 the brand’s entire range will consist exclusively of plug-in hybrids — while the company continues building combustion-engine models for as long as it’s feasible to do so.
The Sales Numbers Behind the Decision
The reversal comes off a record year: Lamborghini, owned by Volkswagen through its Audi subsidiary, delivered 10,747 vehicles worldwide in 2025, with the company crediting strong customer response to its hybrid lineup specifically. Europe remains its largest market, followed by the Americas and Asia-Pacific.
The Hybrids Actually Driving Growth
That growth is coming from real, specific models: the Revuelto hybrid supercar, starting above £450,000, and the plug-in hybrid Urus SUV, priced from around £210,000. The Temerario, introduced last year starting above £260,000, rounded out the transition, giving Lamborghini a hybrid variant across its entire lineup before the Lanzador was ever scrapped.
A Sharp Reversal From Lamborghini’s 2021 Roadmap
This marks a real about-face from the strategy Lamborghini announced in 2021, when the company committed €1.5 billion toward hybrid and all-electric development and pledged to build only hybrid supercars by 2024. Instead of pushing further into full electrification, Lamborghini is now consolidating its future entirely around plug-in hybrid performance models, still under Volkswagen Group ownership as it carries out the revised plan.