Ferrari’s slashing shipments to the UK, and it doesn’t take a genius to see why. Blame the taxman. After the British government axed the cushy “non-dom” loophole, some of the priciest rides in the world are suddenly less appealing to the ultra-rich jet-setters who used to park them in London.
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Six months back, the iconic Italian brand quietly tightened the faucet on deliveries, a smart play to stop used models from nosediving in value. Sure, sales have stabilized—barely. But let’s not kid ourselves. The vibe among deep-pocketed buyers? Cautious, jittery, with one eye on the exit.
April’s tax overhaul hit like a wrecking ball. No more dodging taxes for globetrotters who called the UK home but kept their real money offshore. Now it’s pay up or pack up. London’s ritzy ecosystem—where supercars, swanky pads, and eye-watering art deals thrived—is feeling the squeeze.
Numbers don’t lie. AutoTrader stats show Ferrari’s beasts losing shine faster than a wax job in the rain. The Purosangue SUV? Down over 12% this year. The SF90 Stradale? A 6.6% haircut. Sure, prices aren’t in freefall anymore, but the damage lingers.
Here’s the kicker: right-hand-drive markets are stuck playing musical chairs. You can’t just flip these metal masterpieces to buyers elsewhere. And with whispers of more tax pain coming in the next budget, luxury brands might need bumper guards to survive Britain’s new, less forgiving reality.
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