By Shawn Henry 
A long-running dispute between a prominent Miami luxury dealership and Porsche has escalated into a high-stakes legal fight worth up to $300 million. The Collection, a multibrand retailer representing nine luxury manufacturers, alleges the German automaker retaliated after the dealership declined to build a Porsche-only facility. The conflict has unfolded over more than three years, reshaping the business relationship between one of Florida’s most visible retailers and one of the world’s most recognizable performance brands.
According to the lawsuit, Porsche pressed The Collection to invest in an exclusive standalone showroom despite none of the dealership’s other premium marques—such as Ferrari, Aston Martin and McLaren—requiring similar treatment. After the dealership refused, it claims Porsche began restricting access to pool cars. Those vehicles, which include test units and high-demand models, are discretionary inventory that often supports both sales volume and customer interest.
The loss of pool cars appeared to have immediate consequences. The Collection, once among the top-ranked Porsche dealers in the United States, dropped sharply in national standings, falling from third place in 2018 to 32nd by mid-2022. The dealership argues that the decline was driven by Porsche’s allocation system, which relies heavily on a turn-and-earn structure. Because future vehicle allotments are tied to the prior year’s sales performance, the initial inventory reduction created a cycle of shrinking supply and reduced competitiveness.
The legal fight also highlights broader changes in Porsche’s post-pandemic strategy. The automaker has leaned into higher pricing and a more exclusive market position, prompting some industry observers to compare the approach to brands like Ferrari. The lawsuit claims Porsche favored dealers willing to charge steep markups on popular models, leaving others at a disadvantage.
The Collection is seeking $100 million in compensatory damages, an amount that could automatically triple under Florida law. If successful, the case could influence how manufacturers pressure dealers over facility investments and inventory access across the industry.