By Shawn Henry 
Ford has not sold a traditional sedan in the United States since discontinuing the Fusion in 2020, following the earlier cancellation of the Taurus. The exits marked the end of a long lineup of passenger cars that also included the Fiesta and Focus, leaving the Mustang as the company’s only remaining car-shaped vehicle in the American market.
According to Ford executives, the decision to abandon sedans was not driven by collapsing consumer interest. Instead, company leadership has said the problem was financial. Ford concluded it could not compete in the sedan segment while maintaining acceptable profitability, even as competitors continued to sell large volumes of cars.
The automaker’s retreat extended beyond midsize and full-size sedans. The Fiesta and Focus, once among Ford’s most recognizable small cars, were also dropped as part of a broader strategy shift. While those models retained loyal followings, Ford leadership has said they failed to generate sustainable profits. The most recent generations of both vehicles were never offered in the United States, and global production of the Focus ended in late 2025 after its hatchback, wagon, and sedan variants were phased out.
Despite the U.S. pullback, Ford has not eliminated sedans entirely from its global portfolio. A midsize four-door is still sold in the Middle East under the Taurus name, while the same vehicle is marketed in China as the Mondeo. Although the name differs, its size aligns more closely with the former Taurus than the Fusion once sold in North America.
Ford’s leadership has emphasized a strategic pivot toward vehicles with stronger brand identities and higher margins. That approach has fueled speculation about whether future products, including a rumored four-door Mustang, could reintroduce a sedan-like offering under a different nameplate.
At the same time, Ford executives have signaled growing concern over affordability. With average U.S. car payments approaching $750 and new vehicle transaction prices surpassing $50,000 in 2025, the company has acknowledged the need to engineer vehicles with fundamentally lower costs rather than relying on stripped-down trims.
Industry sales figures suggest the sedan market remains active. Toyota, Honda, Hyundai, Nissan, and others continue to sell hundreds of thousands of sedans annually, demonstrating that demand persists even in an SUV-dominated market.
For now, Ford remains absent from that space, conceding volume to rivals while it searches for a cost structure that could make a return financially viable.
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