BMW Motorrad has announced a new guided adventure riding route through Oregon for 2023, adding to its growing portfolio of experiential riding programs designed to get more motorcyclists into off-pavement adventure riding.
Oregon is well-suited for adventure riding — the state offers dramatic terrain variation, from coastal ranges to high desert to volcanic landscapes, with a network of forest service roads and unpaved routes that are genuinely remote and visually stunning. BMW has been building its adventure riding ecosystem around routes like this for several years, pairing geographic destinations with bike rentals, guided support, and the kind of structured experience that lowers the barrier for riders who want to explore off-road terrain but lack the logistical setup to do it independently.
Adventure riding has been one of the stronger growth segments in motorcycling over the past decade. The appeal is real: it combines the freedom of motorcycle travel with genuine exploration, taking riders to places inaccessible by car and offering a level of engagement with the landscape that highway cruising doesn’t provide. The GS series BMW built this category around has spawned an entire segment of competitors, and the rider community that’s developed around adventure bikes is genuinely enthusiastic.
The Oregon route joins an existing BMW adventure program in California and others around the world. For anyone who’s been thinking about adding adventure riding to their motorcycling repertoire, a guided manufacturer program is a low-friction entry point — bikes, support, and logistics are handled, leaving the rider to focus on the experience itself.
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