You’ve probably noticed that Kia dramatically changed its logo a couple of years ago to something far more abstract. The redesign was likely meant to give the brand a more upscale feel, but the result is that many people no longer recognize what a Kia is.
A logo overhaul can boost prestige but also breed confusion. Kia’s stylized emblem has become a curious case of branding that’s so abstract it leaves some onlookers genuinely puzzled about the make.
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