Not even a star-studded ad campaign was enough to keep Hertz’s experimental EV rental push moving forward. By now you’ve likely heard the rental giant is offloading roughly 20,000 EVs from its fleet, the latest in a string of setbacks for electric vehicles.
A major rental company retreating from EVs signals real market headwinds. The move adds to mounting evidence that electric vehicle demand has cooled, complicating the optimistic narrative around their adoption.