By Shawn Henry 
In the elite circle of classic automobiles, the 1964 Imperial Crown Ghia Presidential Limousine shines as a beacon of American history and sophistication. Destined for the spotlight at Mecum’s Glendale 2024 auction, this limousine is not merely a vehicle but a pivotal piece of the American narrative, having served First Lady Jacqueline Kennedy and President Lyndon Baines Johnson.
This Imperial Crown Ghia Limousine, one of only 10 produced, began its life as a 1964 Imperial LeBaron hardtop on a convertible frame. Its assembly took place at Chrysler’s Detroit facility before being sent to Ghia in Italy for transformation into a bespoke six-window limousine.
Valued at an original MSRP of $18,500, this limousine epitomized luxury and exclusivity, priced nearly twice as high as its contemporaries. Lent to the White House by Chrysler for the symbolic sum of $1 per year, it became a fixture of the political and social landscape of the 1960s. The vehicle’s role in the Kennedy and Johnson administrations is well-documented, with extensive photo and video archives depicting its use during key moments, including President Johnson’s inauguration and visits to Camp David.
After its prestigious tenure, the limousine transitioned through several private owners, from Hugh McVeigh of Redford Chrysler to the Eppert Oil Co., and eventually to Steve Foster in 1998. Through each change in stewardship, its grandeur and historical value have been zealously maintained.
Dressed in elegant black with gold pinstripes and a refined interior, the limousine boasts a 413/340 HP V-8 engine for a commanding yet smooth ride. Accompanied by its original build sheet and an extensive collection of documentation, this limousine is a collector’s treasure.
As the 1964 Imperial Crown Ghia Presidential Limousine readies for its moment at Mecum Glendale, it stands as a tribute to an era of American grace and presidential dignity. It offers collectors a rare opportunity to own not just a vehicle but a tangible piece of automotive and national heritage, a true icon of American elegance and craftsmanship.
This vehicle and 2000 more are available for sale at Mecum’s Glendale Auction taking place March 5-9.
Steven Symes