By Steven Symes 
On Sunday, June 8 Ram will be making some big reveals and to chum the waters, the truck brand has dropped a cryptic teaser video. We get three people in it and some interesting props, leading to all kinds of speculation about what it might mean.
Ram truck owners need to be cautious of a new trend.
That video, dropped onto Ram’s Instagram account, features the brand’s CEO Tim Kuniskis speaking with Dave Sparks, otherwise known as Heavy D from the Diesel Brothers TV show. Sparks is wearing a Ram trucker cap and hoodie while Kuniskis is in his signature black leather jacket and black canvas shoes.
The two are talking excitedly about something as they stand next to what’s called a craft table, the food station used on the set of movies, TV shows, and commercials.
A man dressed up in what appears to be wearing a US Army flight suit walks up, excuses himself, then takes a cookie while seemingly being quite happy with his selection. Then he compliments Kuniskis on his leather jacket before walking off.
Ram simply says in the caption, “Fire up the engines – Big things are on the horizon. 06.08.25.”
It doesn’t take a genius to figure out some sort of video reveal is coming. But Ram doesn’t say “something big is coming” or “a big thing is coming.” Instead, it uses the plural “things” and that makes us think we’re getting multiple product reveals.
That squares with what Kuniskis promised back in April, saying the brand will reveal 25 new products within 18 months. He even clearly stated back then he first announcement drops June 8.
Going off clues in the video, it’s a no-brainer to say something diesel-related is coming, hence Heavy D’s presence. There might be something military-themed.
Of course, people are already hoping for an announcement about the TRX returning with the Hellcat Hemi V8, some even speculating a Redeye version is in the mix. We’ll just have to wait and see on June 8.
Image via Stellantis