By Steven Symes 
There’s been a lot of bad news for Ford lately with recalls and such, but the automaker said May sales marked a nice increase. However, it’s not clear if the trend will continue, thanks to factors which might have fed into the numbers bump.
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According to the automaker, May sales were 16.3 percent higher than in May 2024. Consumers really wanted hybrids, with those seeing a 29 percent sales increase versus a 17.2 percent spike in regular internal combustion engine models.
EVs were the big downer for Ford in May as sales dropped off by 25 percent year over year. The Lightning lead the way as shoppers turn away from battery-electrics.
In its report on Ford’s May sales results, CNBC attributed the bump to the employee pricing program and shoppers snatching up vehicles before tariffs can cause price increases. The employee pricing was offered in April as well as May, with both months seeing double-digit increases year over year.
But March also saw a double-digit bump in sales and there was no such promotion going on. Why isn’t even remotely explored, but we sure have questions.
In the meantime, Ford’s employee pricing promotion runs through the Fourth of July weekend. The hope is June will bring another round of solid sales increases. But once the program runs out, what next?
We’ll probably find out if that’s what was driving sales or if there’s another factor or factors pouring fuel on the fire.
Also, what’s coming next are price increases for most Fords made in Mexico. That includes the Maverick and Bronco Sport. Even though the all-electric Mach-E is made south of the border, Ford says prices for the model line will go unchanged.
That’s in part thanks to strong demand for the bloated ponies, especially in Europe. We guess the other two model lines aren’t in nearly as high of demand.
Image via Ford