And just like that, the British brand is all about conservation and good sense.
One of the latest fashion trends in the auto industry is swearing off “dinosaur” technologies, namely internal combustion engines. We think it’s fine if any consumers or automakers don’t want to participate in the proven propulsion technology but find it funny how they make a big stink about it. The latest to jump on the bandwagon has been Rolls-Royce, a predictable move considering to whom the ultra-luxury brand caters to.
See what a Mercedes EV did to a house here.
There’s nothing conservation-oriented or anti-consumerism about Rolls-Royce, quite the opposite. Yet by sticking electric motors in its models which are gigantic and cost more than most people’s homes somehow means owners can feel like they and the British brand (which has become increasingly German under BMW ownership) are saving the planet.
Lest you think this jump to all-electric powertrains is coming soon, Rolls-Royce is giving itself a few years for the transition. By 2030 the brand says none of its new models will combust gas or diesel, roughing lining up with a few different governments’ net-zero emissions plans.
Considering how few Rolls-Royces are out there, this won’t make a huge impact on electrical grids. Besides, we’re sure owners have solar panels and a diesel generator or five hidden in ornate decorative boxes scattered about their estate to power their 14,000 square foot third house when the power does go out. They’re conservationists, after all.
We can’t help but wonder if once 2030 rolls around, or maybe even by 2029, there will be a lot of backpedaling on these so-called net-zero plans. After all, EVs do create a lot of emissions, starting with the mining process to get all the minerals necessary to make them, on through the manufacturing process, and in many cases also to generate the electricity to power them.
We know advocates say that in just a few short years all of those emissions will be eliminated from the process through some experimental, obscure technology they swear a researcher at MIT totally has been developing that’s almost ready for market, but we’ve been hearing those stories for the past ten-plus years.
Let’s be honest, this is about Rolls-Royce keeping up with the fashion requirements of its customer base. We don’t really blame the company, after all it’s in the business of selling cars, not peddling good sense. After all, paying $800,000 for a land barge with more luxuries than your average apartment is anything but that.
Images via Rolls-Royce