Porsche sparked criticism by removing the famous Cristo Rei statue overlooking Lisbon from a video celebrating 60 years of the 911. Near the start of the clip, a woman drives by the spot where the landmark would normally appear, prompting backlash over the edit.
Altering a culturally significant landmark in marketing drew unexpected controversy. The decision became a distraction from the celebration, illustrating how even a small editing choice can provoke a strong public reaction.
The problem is that Porsche did nothing to explain the mistake and what are the measure it put in place to prevent it repeating.