In a development anyone with half a brain saw coming from a mile away, Ford Mustang sales have surged recently. The automaker has reported for August 2024 sales of the pony car were up 55 percent year of year and almost 18 percent year-to-date. It’s obvious why the sales bump has happened, even though some don’t seem to get it.
Ford wants to play ads inside your car.
Let’s just spell it out for everyone who can’t seem to grasp the concept automatically: when you’re the last real American muscle car on the market, everyone is going to flock to you. The Camaro is gone, again. The Challenger and Charger have been relegated to economy car status, emasculated, neutered, etc.
When there’s only one option on the market, it’s going to become more popular. Were the economy better than it is currently, we bet Mustang sales would be far better.
But the question that’s on a lot of people’s minds is what will the future of the Mustang look like? Will it go the same way as other modern American muscle cars?
We can’t say for sure. Apparently, a sedan bearing the badge is coming. Maybe that will be a good thing, especially if it packs a Coyote punch, unlike the all-electric crossover that’s supposedly a Mustang.
Ford has been establishing product families based on legacy models like the Bronco. For those who don’t care or know about off-roading, the Bronco Sport is the same thing, right? In a way we can’t blame the automaker for capitalizing on consumers’ ignorance. And yet we also can. It’s complicated.
We already have a degree of this with the EcoBoost Mustang, yet the GT with its thumping V8 is still alive, admittedly in part thanks to the four-banger option. But how much longer will Mustangs use a V8? That’s what keeps us up at night.
Image via Ford
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