Automakers sometimes devise clever, if peculiar, ways to promote features, as Mercedes-Benz has done in showcasing its Intelligent Light System. The campaign uses imagery of a cow and a deer, each rendered through a kind of X-ray vision, to illustrate the technology.
Some viewers find the unusual visuals striking, while others find them downright strange. Either way, the offbeat approach succeeded in capturing the internet’s attention, sparking conversation about a safety feature that might otherwise have gone unnoticed.
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