Jaguar, already struggling to move cars, has lurched in the strangest direction we have ever witnessed from an automaker. The closest comparison is one of those avant-garde fashion shows where models parade around in outlandish, head-scratching outfits.
The baffling rebrand has turned the storied marque into an object of ridicule. Rather than reviving interest, the strange creative direction has left enthusiasts and observers alike wondering what Jaguar’s leadership could possibly have been thinking.
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