Haagen-Dazs Teases Fast And Furious-Themed Super Bowl Commercial

Image via Haagen-Dazs US/YouTube

For a lot of people, Super Bowl commercials are as big of a deal as the game itself, if not even bigger, especially car-themed spots. Ice cream brand Haagen-Dazs has decided to make an unexpected move, first teasing a muscle car “heist” commercial, then today revealing some of the Fast and Furious cast will be starring in it.

How well do you know the C2 Corvette? Test your knowledge.

You know the Fast and Furious franchise has taken a weird turn into mainstream cultural adoption when Vin Diesel is cruising down the highway in a Camaro convertible while holding an ice cream bar.

That’s the latest teaser from Haagen-Dazs, showing Diesel and Michelle Rodriguez cruising along romantically enjoying their ice cream when Ludicrous shows up in a Jeep and asks, “What happened to fast life?”

“Not today,” Diesel replies, a smile on his face. Apparently, the ice cream is that good it will make anyone want to sit back and just enjoy it.

We assume the one heist commercial that’s been hinted at will play off the heist plots from the Fast and Furious movies with some elaborate scheme involving muscle cars and plenty of hijinks, all for the gang to get their hands on the frozen stuff. That’s silly but it will probably be memorable, and that’s what Haagen-Dazs is going for, obviously.

On the car side of things, this just shows the lasting power of classic American muscle cars. While some might ooh and aah over the latest electric vehicle development, plenty of people are still fascinated with the big, flashy, power, and yes loud muscle cars from yesteryear.

Automakers should think long and hard about this, especially Stellantis as it has completely wiped that feeling and appeal from the Dodge model lineup. That is and will continue to cost the company big bucks. After all, without that cool factor from a well-earned legacy, a Dodge becomes no better than a Honda Accord. That’s the uncomfortable truth.

We can’t wait to see what Haagen-Dazs has cooked up for the Super Bowl.

Image via Haagen-Dazs US/YouTube

By Steven Symes

Steven Symes is an accomplished automotive journalist with a passion for all things related to cars. His extensive knowledge and love for the automotive world shine through in his writing, which covers a diverse range of topics.

One thought on “Haagen-Dazs Teases Fast And Furious-Themed Super Bowl Commercial”

Leave a Reply

Your email address will not be published. Required fields are marked *