Ferrari Is Concerned Tariffs Might Disrupt Its Hot Streak

We’ve heard from all kinds of volume automakers and even some of the more boutique brands about President Trump’s tariffs, but finally Ferrari has spoken out on the matter. The powers that be out of Maranello reportedly are concerned its profits might take a hit at a time when it’s been on a hot streak.

Ford is pumping up prices of Mexican-made cars.

That’s right, the automaker that’s worth almost $90 billion is concerned it might see profits drop a little. For the first quarter of this year, Ferrari reported a net profit of $466.3 million, which is 17 percent higher than the first quarter of 2024.

It’s been that story, more or less, since about 2021 for Ferrari. At first people said buyers were just going for it and buying the Ferrari they always wanted, just in case they died of covid. It was a nice story, but we think the sales upswing is more complicated than that.

Like just about every automaker under the sun, and plenty of other companies, Ferrari is warning its 2025 guidance could be slightly off, reports Anadolu Ajansi. Everyone’s dealing with uncertainty these days, so why should Ferrari be any different?

Back in late March, Ferrari announced it would be tacking on a 10 percent increase in prices for certain models, thanks to the tariffs. We think most of its customers can swing that, so it will probably have little overall effect.

Ferrari is still doing great and has a bright future. While it might be trying to temper investor expectations for the rest of the fiscal year, it’s not like the rich people around the globe have just stopped buying exotic supercars.

If anything, rich people are buying even more exclusive vehicles, either as investments or as a way to display their wealth for others to see.

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