If you’ve been fed up with wildly increasing vehicle prices in the past five years, you’re not going to like what Hyundai reportedly is about to do. While the automaker hasn’t officially confirmed anything, a new report from Bloomberg cites an anonymous source who claims the company is about to increase prices because of President Trump’s tariffs.
There’s at least one car that won’t see increased prices thanks to tariffs.
Time will tell if this nameless, faceless source is full of hot air or not, but this follows Toyota executives saying they’re doing the same thing. Other automakers have pushed prices up or say they will eventually.
All of this might sound scary until you start getting the details. The Bloomberg story claims Hyundai will be increasing the MSRP of all models by one percent. We wonder how many people would’ve even noticed.
Supposedly, some of the price hikes will begin sometime next week, but only on newly built vehicles. In other words, those which have already been assembled will be one precent cheaper than the new ones.
Another way Hyundai is reportedly looking to soften the financial blow from tariffs is by charging more in shipping for pre-installed vehicle accessories. This means you’ll have to shell out a little more for your roof rails, floor mats, and such.
Hyundai did supply Bloomberg with a response to what the anonymous source alleges: “This period marks our regular annual pricing review, guided by market dynamics and consumer demand, independent of tariffs. We will continue to adapt to shifts in supply and demand, and regulations, with a flexible pricing strategy and targeted incentive programs.”
With consumers feeling squeezed as the prices of groceries, homes, electronics, cars, and just about everything else surged in the past five years, it would be nice to see an automaker roll prices back. But it seems the market is very much headed in the opposite direction.
Image via Hyundai