By Steven Symes 
A Stellantis executive has let it slip that the automaker views the storied American brand Chrysler as a great way to experiment. This is yet another sign that the European powers which run Stellantis don’t understand American consumers at all.
Porsche won’t build cars in America, yet.
Speaking with Automotive News recently at the Chrysler centennial celebration event, Stellantis design head Ralph Gilles said not only is the brand “ripe for a new chapter” but also that the automaker is “going to experiment with the brand.”
Yes, because the Chrysler name hasn’t been sullied enough lately, the Europeans who are really calling the shots (not Gilles) think they get to toy with it further. In the past, the talk has been making the brand one of strictly EVs. But with how many crappy minivans bear the name, we don’t think those will be ditched or will go all-electric.
No, instead we think it will be more of the same we’ve seen from Chrysler, if not something worse. Instead of really tapping into the rich history of one of the most iconic American car companies, Stellantis will keep Chrysler going along like some weird zombie with maybe three models at any given time.
Even worse, expect “cutting edge” designs moving forward, like what you see on fashion runways but in automotive form. After all, there’s nothing Americans want more than a the interpretation of a paint splatter piece of “art” rolling down the road.
That’ll fix everything.
We already know, because the automaker has said so, that Stellantis won’t relinquish control of Chrysler, Dodge, Jeep, and Ram to American leadership one hundred percent.
Instead, the Europeans will install some puppet leaders from the US who are there like trained monkeys dancing for their fellow Americans to distract from the stupid decisions made by the guys who are really in charge.
Image via Stellantis
You are 1000% correct!