By Eve 
Kia’s got a massive fix in the works, scrambling to tackle a theft crisis that’s haunted them for years. The solution? Retrofitting over four million cars across the U.S. with tougher anti-theft gear, a desperate bid to stop criminals from jacking their rides with little more than a USB cable.
This mess traces back to budget cuts—skipping engine immobilizers to keep prices low. But that penny-pinching backfired, big time. TikTok and YouTube turned Kias into thief magnets, with clips showing just how laughably easy it is to hotwire them. Suddenly, cities saw a spike in stolen rides, turning a corporate corner-cut into a full-blown crime wave.
Now, regulators say this isn’t just about lost cars. At least eight people are dead, 14 crashes tied to the trend, pushing Kia into damage control mode. After a legal pile-on from dozens of state attorneys general, the automaker caved, rolling out a settlement that finally puts a bandage on the problem.
Here’s the fix: free ignition cylinder protectors, basically a reinforced metal sleeve that laughs off the tricks thieves use. No more yanking out the cylinder with a screwdriver—this isn’t some flimsy software patch but actual hardware. And it’s not just a handful of models; we’re talking Fortes, Optimas, Souls, even Sportages, covering over a decade’s worth of vehicles.
The price tag? Brutal. Half a billion just for the retrofits, plus another $9 million to compensate burned owners and state governments. Compare that to last year’s $200 million class-action deal, which mostly offered software updates—too little, too late.
Owners won’t see fixes until 2026, with the free install window stretching into 2027. Maybe then Kia can shake off its reputation as a carjackers’ favorite. But one thing’s clear: skipping basic security? Yeah, that wasn’t worth the savings.
Shawn Henry