It’s no secret that Chrysler is in rough shape. To put it bluntly, the brand is nearly on life support. Things didn’t go well under Fiat ownership, and the outlook has grown even bleaker now that Stellantis is in charge.
A descendant of the company’s founder has floated a radical idea to revive the storied marque. Whether the proposal gains any traction remains to be seen, but it’s certainly generated discussion.