Stellantis, the parent of Ram, Jeep, and Dodge, has been struggling for some time, with symptoms visible everywhere from sluggish sales to overflowing dealer lots and uninspiring future products. That malaise seems to extend to its marketing, as a strange Ram 2500 Power Wagon concept video demonstrates.
The peculiar promotional clip left many viewers scratching their heads. Rather than building excitement, the odd presentation reinforced the sense that the company is struggling to find its footing, even in how it pitches its own vehicles.