Mercedes-Benz Museum Sees Record Crowds In 2024

For fans of the brand and cars in general, visiting the Mercedes-Benz Museum in Stuttgart, Germany is a dream they hope to one day realize. In 2024 a record number of people did just that, with the museum reporting attendance at 882,422 people versus 800,245 in 2023, setting a new record.

Learn about the ambitious plans Tesla has for 2025.

That’s about a ten percent increase year over year, which isn’t bad. A lot of people want to see the rare rides and interactive displays in the museum, learning more about the brand they’ve come to love and respect.

According to Mercedes-Benz, the top three countries for attendees at the museum were France, the United States, and China. So much for German pride as people who live close apparently don’t attend in force. In total, people came to the museum from 162 different countries.

Another big attendance milestone was set in 2024, with the 13 millionth visitor walking through the doors on September 12.

Personally, we often visit car museums while on trips to different places. They can be an enjoyable side activity to change things up. But we wonder how many people are planning trips to Germany specifically to visit the Mercedes-Benz Museum. That would be some revealing data to gather.

For 2025, the Mercedes-Benz Museum has quite a few interesting events planned. They might be enough to push attendance to another record for the year.

One is a “Pit Stop” interactive exhibit where people get to try their hand at changing out the wheels on an actual Formula One racecar. How often do you get the chance to do that?

Classics and Coffee events will also be held at the museum each Sunday starting in mid-April, with of course only Mercedes-Benz vehicles allowed to participate. That’s a great way to get people in the area coming back and is a special treat for those who are visiting from afar.

A novel exhibit called Youngtimer is coming in April that will showcase ten vehicles from the 90s and early 2000s. While some might not consider them classics yet, it’s a chance for people to reminisce about rides they or someone they knew owned not that long ago.

Images via Mercedes-Benz