A wave of media hand-wringing erupted this month as journalists realized Buick stood to lose more than any other GM brand from the Trump administration’s tariffs. The lament centered on the unfairness of the American icon potentially fading away over trade policy.
Yet the sympathy overlooks how much of Buick’s current lineup is built overseas, which complicates the narrative of a wronged American brand. For some observers, the brand’s vulnerability is less a tragedy than a consequence of how far it has drifted from its roots.
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