Toyota’s longstanding reluctance toward electric vehicles has frustrated and even angered some consumers and industry observers. The hesitation seemed especially puzzling given that the automaker pioneered hybrid technology and popularized it with the Prius.
Now, however, Toyota appears to be getting more serious about EVs. The shift suggests the company is ready to commit more fully to electrification after years of cautious skepticism, signaling a notable change in strategy for the industry giant.
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