Mustang Mach-E Prices Won’t Increase Because Of Tariffs

Ford won’t be pumping up prices on the Mach-E, even though the all-electric crossover that wears a Mustang badge is made outside the US. Many assumed the Blue Oval would just pass the tariffs it has to pay to import these rides into the country to consumers, but it is in fact not going to do that.

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When President Trump made it clear he’d follow through with his election promise to impose tariffs on other countries which have levied tariffs against the US for decades, many inside the auto industry immediately declared all imported cars would see a 25 percent price increase.

That attitude, of course, demonstrated not everyone even inside the industry understands how vehicle prices are determined nor how automakers generated profits. In other words, it was an overly simplicist take we new wouldn’t age well.

And this development with the Mach-E is a great example of why. While we’re admittedly not big fans of the electrified, bloated pony, we do think it’s great Ford isn’t pumping up prices on them.

According to Ford Authority, Ford Blue and Ford Model E president Andrew Frick announced on the automaker’s Q1 2025 earnings call with investors that pricing for the Mach-E would be “business as usual” with zero changes.

He explained the move is due in part to few Mach-Es sitting on dealer lots for long in the US. Combined with strong demand for the EV in Europe, Ford isn’t exactly struggling to get the crossovers into consumers’ hands.

Perhaps the concern is if Ford were to increase Mach-E prices, it would lose some of the EV market share. The automaker has fought hard to carve out its number two position in the market niche for the US. With competition from GM, Hyundai, and Kia heating up, it needs to step carefully.

Of course, with a base MSRP of almost $40,000, the Mach-E isn’t exactly cheap. But if you can swing one, you at least won’t be having to pay another $10,000 for one like what some were trying to convince everyone the tariffs would lead to.

Image via Ford