By Steven Symes 
With interest in electric cars leveling out and competition heating up, Lucid has aggressively cut prices on the Air sedan. The obvious hope is with plenty of incentives on the table, the EV brand will be able to carve out a decent foothold in the market niche, then hold on until the tide turns again.
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Nationwide until the end of June, shoppers can take advantage of multiple incentives which can be stacked on top of each other. Playing their cards right, someone could get over $31,000 off a new Lucid Air.
The first promotional discount is a $2,000 On-Site bonus for all shoppers. There’s a $2,000 conquest bonus if you’re coming from another brand, plus the $7,500 federal EV Credit, as well as a $20,000 Air Credit on the table.
To get all of those, you would have to get a 2025 Lucid Air Grand Touring, receiving $31,500 off the price. With a starting price of $110,900 that’s quite a bit right off the top.
If that’s a little too much for your budget, the Lucid Air Touring might work with $26,500 off. It has an MSRP of $78,900.
You could also go for the Lucid Air Pure, for which you can get $21,500 in savings, which would bring the $69,900 base MSRP down considerably.
If you’re a Tesla owner looking to trade in your electric car, Lucid will give you a $4,000 bonus for doing that. It used to be the company offered $2,000 for trading in a Tesla, but the amount increased recently.
Lucid did offer some price discounts for May, but they weren’t nearly as aggressive as the ones for June. This move tells us the automaker is looking to spark more sales and possibly capitalize on Tesla’s weakened market position.
While it’s possible Lucid will have some aggressive incentives for July, we’re not sure they’ll get any better than this.
Images via Lucid Motors