By Steven Symes 
Things are a lot different from a year ago, with Ford now pushing back two future EV models as demand craters. Ford in general has pulled back from all-electric vehicles, as has GM and other automakers, while Toyota hit the bullseye on hybrids surging in popularity.
Trump bashes Jaguar for its rebranding strategy.
The two delayed Ford products are a next-generation all-electric full-size truck we presume is the successor to the F-150 Lightning and an all-electric commercial van which appeared to be the new E-Transit. Both models have been delayed to a 2028 launch date, reports The Detroit News.
Last year, Ford said the pickup truck was going to be launched in 2027 while the commercial van was coming for 2026. We wonder if the revised launch dates won’t be pushed back again.
Ford has lost $2,178,000,000 on EVs so far in 2025. This delay might be a good thing.
Not too long ago, GM officially announced its Orion Township assembly plant is transitioning from the plan to just pump out EVs to make gas-powered full-size trucks and SUVs. The reason for the change is simple: people want big trucks and SUVs powered by internal combustion engines, not electric cars.
That fact angers EV proponents and climate change prophets of doom, but they both have failed to make their case to the public.
While EV demand was already falling, with the sunsetting of policies which would’ve pushed consumers into begrudgingly buying them, the market has even more sharply turned away from them. In other words, electric cars were selling in part because some people felt they should get on board before they were forced to buy one.
Now things are changing rapidly.
Automakers should be thanking the public for taking the pressure off them. After all, Ford and others have lost big money on producing EVs as they also were getting pushed by the federal government into the electrification transition before it became profitable.
Maybe now mass EV adoption, if it ever does happen, won’t be an industry and societal disaster.
Image via Ford
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