Fresh details have surfaced about the immigration enforcement raid at Hyundai’s electric vehicle manufacturing complex, and the picture they paint is far from flattering. The revelations land at an awkward moment for a company that has invested heavily in cultivating a polished image.
The scrutiny threatens to undercut Hyundai’s carefully managed reputation just as it pushes deeper into the American EV market. How the automaker responds in the coming weeks could determine how much lasting damage the controversy inflicts.