By Steven Symes 
The EV bandwagon is broken down and automakers are piling off, among them storied German brand Porsche. While many media outlets which pushed the electrification agenda for whatever myriad of reasons pearl clutches, we’re taking it all in as the latest sign that EVs are in fact not the future, at least not for some time.
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Porsche shocked many when it announced on Friday, September 19 it would be rolling back its EV market strategy. We’ve actually been waiting for this development after many others have done the same thing, formally or behind closed doors, including Ferrari.
The automaker revealed what we already knew, that it’s been working on an SUV model that would slot above the Cayenne. Originally, the plan was to offer it as an electric-only, but now Porsche is looking to bring it to market with an internal combustion engine and a plug-in hybrid option.
What’s more, Porsche says existing ICE models will stick around for longer than initially planned. That means a big shuffling of product strategies, something investors have panicked about and the stock value of the company took a bit of a hit.
But Porsche is suffering some short-term pain for a long-term benefit.
After it launched the all-electric Macan, market feedback hasn’t been great. Add to that the fact President Trump and Congress have undone the EV mandates in the US, a market which Porsche absolutely has to cater to, and things are moving.
Many big media outlets know this and are of course blaming the development on Trump. We still don’t understand why if electrification is the future, people have to be forced into adopting it. From what we know, consumers gladly adopted the automobile once it reached a certain point without the government saying they had to buy a car.
Porsche says the future 718 EV will still be coming to market. But it sounds like the ICE models aren’t going to be axed after all, which is great news.
Image via Porsche