27 Jun 2026, Sat

Ford Pursues Technology To Track Pedestrians

Ford Wants To Track Every Step You Take

Road fatalities have become a major government focus now that pandemic concerns have faded. We saw this coming, but for many it’s still a surprise, or they haven’t noticed yet: Ford is reportedly developing technology aimed at tracking pedestrian movement.

Tracking technology raises significant privacy questions even when framed as a safety measure. The development reflects the broader trend of vehicles collecting ever more data, prompting concern about how such information might be used.

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