Leaked Jaguar Concept Images Are Hard To Look At

After unleashing what may be the strangest and tackiest marketing campaign in automotive history, Jaguar began teasing images of a concept vehicle meant to rescue the struggling brand. Unfortunately, the full reveal of the design did little to inspire confidence.

Rather than calming worried fans, the leaked images deepened concerns about the brand’s direction. For a marque with such a storied heritage, the polarizing concept suggests Jaguar’s reinvention may be straying even further from what made it special.