A brand-new 2024 GMC Hummer EV Omega Edition that recently sold cheaply on Bring a Trailer has people talking. Despite an MSRP of 124,050 dollars, the massive electric SUV went for just 95,500, a discount of roughly 29,000 dollars.
A markdown that steep on a nearly new flagship EV signals softening demand for pricey electric trucks. The auction result serves as a telling data point in the broader conversation about whether the market for expensive EVs is cooling.
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