Despite the uncertainty tariffs have introduced, Ford CEO Jim Farley appears unbothered about rising prices, reasoning that buyers will simply stretch payments over 84-month car loans. That was the gist of his remarks during the company’s recent earnings call.
Relying on ever-longer loans to keep cars affordable raises real concerns about consumer debt. While the strategy may sustain sales in the short term, leaning on seven-year financing risks leaving buyers underwater and paying interest long after the new-car shine fades.
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