Back in 2003, Mitsubishi was still fighting to seem cool and relevant in the US market, even as the brand struggled. A commercial from that era captures part of its ultimately unsuccessful effort to generate excitement around the Eclipse.
The ad is a nostalgic snapshot of a brand straining to connect with younger buyers. While the campaign failed to reverse Mitsubishi’s fortunes, it remains a charming time capsule of early-2000s marketing aimed at the sporty coupe crowd.
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