8 Aug 2026, Sat

Honda’s Profit Just Doubled. Its Two Biggest Problems Haven’t Moved An Inch.

Honda Civic parked, front three-quarter view

Honda’s profit more than doubled last quarter. That’s the version of this story built for a press release, and it isn’t wrong. It just isn’t the interesting part.

The interesting part is that this comeback arrives almost exactly one year after Honda posted the first full-year net loss in its entire history — a company that survived the 1973 oil embargo, the 2008 financial collapse, the 2011 tsunami, and a global chip shortage without ever closing a fiscal year in the red, until an electric vehicle bet it made with confidence finally did what none of those crises could.

What Honda Actually Reported

For the three months ended June 30, 2026, Honda booked sales revenue of 6.06 trillion yen, roughly $38 billion, up 13.5% from a year earlier, according to the company’s own consolidated financial results filed with the Tokyo Stock Exchange. Operating profit jumped 117.4% to 530.8 billion yen, and profit attributable to shareholders climbed 129.3% to 450.9 billion yen. Encouraged, Honda raised its full-year profit forecast to 400 billion yen, up from the 260 billion yen it projected just three months earlier, and lifted its full-year sales forecast to 24.15 trillion yen.

Honda shares jumped 3.9% in Tokyo trading on the news, a reasonable reaction. Profit that size, growing that fast, is real money. But look at where Honda says that money actually came from, and the picture gets less flattering.

The Weak Yen Is Doing More Work Than Honda’s Lineup

Honda’s own chief financial officer, Masao Kawaguchi, credited much of the quarter’s strength to a favorable exchange rate. That phrase is doing a lot of quiet work.

Here’s the mechanic worth understanding: when Honda sells a car in the United States for dollars, that revenue eventually gets translated back into yen for its books in Tokyo. A weaker yen means every dollar of overseas revenue converts into more yen than it would have a year earlier, inflating reported profit without Honda selling a single additional vehicle or improving a single margin. The dollar traded higher against the yen for most of this quarter than it did a year ago, even after a recent joint U.S.-Japan intervention nudged the yen up slightly. That is a tailwind that can vanish as fast as it arrived, because it has before.

It’s also a tailwind Washington has been quietly working against. Tariffs on imported vehicles and parts, even after being cut from 25% to 15%, still tax every Honda that crosses the Pacific, clawing back part of that currency advantage and pushing costs toward American buyers, dealers, and eventually collision and insurance estimates on the parts side of the business.

China And EVs: The Bill Honda Still Hasn’t Paid

The loss that broke Honda’s seven-decade streak wasn’t caused by a recession or a natural disaster. It was caused by Honda’s own electric vehicle plans, built around a market and a policy environment that never fully showed up. Honda has since walked back much of what it originally announced, including shelving a massive Canadian EV project and discontinuing its own best-selling EV within roughly a year of launch.

Cars sold well in Japan and the United States this quarter, and motorcycles were outright lucrative in Brazil and India. China is the exception, and Honda’s own CFO didn’t dress it up. Kawaguchi told reporters Honda needs models built specifically for Chinese buyers rather than adapted global platforms, saying, “we must fully utilize our resources in that market.” He added that a real fix is likely another year or two away.

That timeline matters more than it sounds. It means the profit forecast Honda just raised has nothing to do with China getting fixed. It’s happening in spite of China, not because of it, and China is the market every legacy automaker is counting on for future growth.

Honda Isn’t Fighting This War Alone

The same pattern shows up across the rest of the industry. Volkswagen’s China joint-venture profit is cratering toward zero. Porsche has nearly tripled its layoff count while unwinding an abandoned battery and lifestyle bet. And Nissan’s collapsed merger talks with Honda fell apart partly over disagreements about sharing exactly these kinds of costs.

One more line, buried near the bottom of Honda’s earnings commentary, deserves more attention than it got. A 7.1-magnitude earthquake struck Kumamoto, in southwestern Japan, just last week, temporarily halting production lines and disrupting supply chains across the Japanese auto industry. Honda said the exact impact is still unclear. That region has done this before: a major quake hit the same area in April 2016, and the aftershocks reached far beyond Kumamoto, snarling parts supply for automakers and electronics makers across Japan for weeks. A decade later, the same fault lines sit under some of the country’s most important factories, and almost nobody prices that risk in until it happens again.

None of this makes Honda’s quarter fake. The revenue is real, the profit is real, and the raised forecast is real. But a weak yen is a tide, not a strategy, and a tide that lifts every Japanese exporter’s boat this year can just as easily go out again whenever currency markets, or Washington, decide otherwise.

Honda didn’t fix what broke it. It just got paid, for now, in a currency that’s feeling generous.

By Shawn Henry

Shawn Henry has been writing about cars long enough that it's less a job than a habit he can't shake. He covers a little of everything—classic machines, the newest tech, and wherever the industry happens to be heading—and he's the type who actually understands what's going on under the hood, not just how to describe it. Mostly, he just likes telling a good car story.

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