Hiroshi Okuda’s Real Legacy Isn’t the Prius. It’s Teaching Toyota to Build Where It Sells
Hiroshi Okuda died this week at 93, and most tributes will lead with the Prius....
Manufacturing
Florida’s Flying-Car Test Track Is the Headline. The Robotaxis Already on I-95 Are the Real Story
Florida’s governor stood in front of a hangar in Auburndale this week and talked about...
Japan’s Earthquake Barely Touched Honda’s Closest Factory. A Plant 600 Miles Away Still Can’t Build A Civic
Honda’s factory in Ozu, Kumamoto, sits close enough to the epicenter of Japan’s July 28...
Ford Named Its Cheap Electric Truck Fathom. The Real Story Is What Ford Had to Break to Build It
Ford gave its cheapest electric vehicle in company history a name this week: Fathom. A...
Ford Just Blew Up the Assembly Line It Invented. The Target Is a Used Tesla.
Ford wants you looking at a $30,000 electric truck due in 2027. Look instead at...
Mercedes’ Next EVs Are Being Built From Scrapped Cars. The Real Reason Has Nothing To Do With Saving The Planet
Somewhere in Norway, an aluminum smelter running mostly on hydroelectric power is melting down old...
Ford Recalls 86,543 Mustang Mach-Es Because Its Factory Got Faster Than the Glue Could Handle
Ford wants owners to read this as a story about a rear window molding that...
Jeep Recalled 641 Wranglers Over Cracking Steel Wheels — Which Defeats the Entire Point of Steel Wheels
Jeep wants this to read as a story about 641 wheels. It isn’t. It’s a...
BYD’s Humanoid Robot Debuts in August, and the Robot Isn’t the Part That Should Worry Everyone Else
BYD has run this play twice before. In 1995, it started as a battery maker,...
Brazil Is Buying Chinese Cars By the Billions. The Real Fight Is Over Screwdrivers
Everyone is reporting that Brazil just became the world’s largest importer of Chinese-made vehicles, spending...
Audi Already Closed One EV Plant. The One It Might Close Next Builds an EV, Too.
Audi already knows what happens to a plant that builds an electric car nobody buys...
Trump’s Michigan Tariff Victory Lap Starred a Factory Built to Bury GM’s EV Trucks
When a president stands on a General Motors proving ground and announces that tariffs are...
Toyota And Nissan’s Kyushu Plants Just Got Hit By A Killer Earthquake — Again
Toyota builds its most profitable SUVs in a corner of Japan that keeps shaking itself...
Trump’s ‘More Than Your Parents’ Line Was The Least Interesting Thing Said At GM This Week
President Trump stood at GM’s Milford Proving Ground on July 27 and told a crowd...
GM Built 250,000 EVs That Could Power the Grid. The Hard Part Was Never the Technology
Somewhere in Michigan and Northern California, a handful of GM electric vehicles are already sending...