Dodge Shows Off Its Lack Of Self-Awareness, Again

Dodge is like that friend who lacks self-awareness so badly, they jump off their roof to impress everyone, break their arm, then try to do the same trick five months later. We are, of course, talking about how the 2026 Dodge Charger Daytona Sedan is being called the “world’s only four-door muscle car” like it’s some novel concept.  

Honda makes California car dealers so angry they threaten to sue.

We have thoughts about this. First of all, it seems like Dodge thinks we all have the memory of a goldfish. It wasn’t that long ago that four-door Chargers with big Hemi V8s were rolling off assembly lines. Hell, a lot of them are still sitting on dealer lots.

But we’re going to be told this new model is some sort of first, like Dodge hasn’t done something like this just two years ago? They say never insult your audience, and oh boy.

Then there’s the fact this is yet another EV after it’s become obvious everyone’s rejecting Dodge’s EVs. We get the marketing department is just doing its job, but could Dodge just drop the act, lay low a few months, then make a big deal once the Hemi V8s come back?

Instead, the automaker is blowing a ton of money and using plenty of energy to sell a few electric cars to some poor suckers.

Dodge can brag about the 0 to 60 time and how much horsepower this sedan packs – it’s not going to do the trick. It’s not a muscle car, it will never be a muscle car, and the company needs to just stop this nonsense.

The good news is there’s a four-door platform for hosting the return of the Hemi V8, especially the Hellcat engines. That means mommies and people who want someone to sit in the their backseat on the regular can still join in the fun.

In the meantime, this marketing push is embarrassing to see, like when the new Hornet was marketed as some sort of muscle crossover – that was especially pathetic. Just lay low, Dodge, and hide your face until you have something actually impressive to show everyone.

Images via Stellantis