28 Jun 2026, Sun

Ford Exec Says The Company No Longer Cares About Engines

Image via Ford

There is unwelcome news for Ford loyalists after a senior executive declared the automaker no longer cares about engines, reasoning that consumers do not either. The blunt remark unsurprisingly set off a wave of strong reactions across the enthusiast community.

For a brand built on iconic powerplants, the comment struck many as tone-deaf. Whether it reflects genuine strategy or careless phrasing, the statement handed critics fresh ammunition and left longtime fans questioning where Ford’s priorities now lie.

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